Wednesday, November 30th, 2022

Curbing Distracted Driving Begins with a Dedication to Schooling and Enforcement

This submit is a part of a sequence sponsored by IAT.

Solely 2.5% of individuals can successfully multitask even in the most effective situations.[1] That’s not nice odds if you happen to’re multi-tasking behind the wheel of a industrial car.

When multi-taskers get behind the wheel, the ramifications can change into lethal. 9 folks in america are killed day by day due to distracted driving[2].

Something that takes time and a focus away from the street contributes to distracted driving, together with texting, consuming and emailing. A multi-faceted strategy to finish this apply requires enforcement and dedication from all drivers — people to industrial fleet carriers.

Making an actual dedication to security

The Federal Motor Service Security Administration has strict insurance policies in place concerning cell phone utilization, together with civil penalties for drivers as much as $2,750 and driver disqualification for a number of offenses. Additionally they nice employers as much as $11,000 in the event that they knowingly enable or require drivers to make use of hand-held gadgets whereas driving.[3] However, it hasn’t made an influence on the general numbers.

As an alternative, reversing the distracted driving epidemic requires an actual cultural change agent, like what the Moms Towards Drunk Driving (MADD) initiative did for drunk driving. What started with one mom on a mission has successfully diminished drunk driving deaths by 50% since 1980.[4]

Fleet carriers should get entangled with sharing the dangers of distracted driving to assist save lives on the street. Creating inside insurance policies and practices is a crucial first step. When doing so, companies have two choices: to ban, or to strongly discourage distracted driving.

4 greatest practices for fleet carriers

The way forward for your fleet depends on drivers remaining targeted and secure on the roads. If the unthinkable occurs and there’s a crash, it’s essential to have a defensible coverage in place.

Listed here are 4 methods to guard what you are promoting from claims and hold your drivers from being distracted:

  1. Use emotion to drive house the stakes. Sharing private tales was a method MADD diminished fatalities. Make use of a technique that features private testimony from an worker concerning the results of distracted driving or host somebody who has straight been affected by distracted driving to talk to your drivers.
  2. Educate and prepare with correct data. In a current survey on transportation danger, one-third of respondents reported they don’t have teaching programs on the harms of distracted driving or tricks to keep away from these practices for his or her drivers.[5] When given correct, lifelike data, drivers will make the best alternative. Create a distracted driving program that raises consciousness.
  3. Implement insurance policies in place. In Hartford, Connecticut, driver cellular phone use was diminished by 6.8% to 2.9% over three years by implementing utilization legal guidelines with the assistance of police.[6] Don’t simply have a no cellphone coverage, however reprimand publicly when incidents happen and incentivize adherence.
  4. Use telematics and in-cab cameras. “Belief however confirm” is vital for driver security. Recording driver actions may be very important if a collision does happen to show there was no mistaken motion. Going a step additional and utilizing telematics proactively can alert dispatch when a driver is on their cellphone or in any other case breaking distracted driving insurance policies. As a fleet service, it’s essential to use this knowledge to watch and enhance driver conduct proactively to scale back legal responsibility.

Taking steps to stop distracted driving exhibits your dedication to maintaining everybody secure on the street secure. Committing to enforcement is vital to scale back legal responsibility and guarantee drivers are specializing in security every day.

Contact IAT for extra data on methods to create a program to stop distracted driving and cut back danger.

[1] The Science Instances “Science Reveals Multitasking Doesn’t Work,” July 2020.

[2] U.S. Division of Transportation Nationwide Freeway Visitors Security Administration “Visitors Security Info Analysis Word: Distracted Driving 2019,” April 2021.

[3] FMCSA, “Distracted driving.”

[4] MADD, “About Us.”

[5] FleetOwner “Submit-pandemic distracted driving a surging concern, survey exhibits,” April 2022.

[6] Chaudhary, N.Ok., Casanova-Powell, T.D., Cosgrove, L., Reagan, I., & Williams, A. (2012). Nationwide Freeway Visitors Security Administration. Analysis of NHTSA Distracted Driving Demonstration Tasks in Connecticut and New York pdf iconexternal icon(DOT HS 811 635). U.S. Division of Transportation, Washington, DC.

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